The Right Sales Strategy for Your Business
Employee Training
Byadmin-hubtek |
13 July, 2023 |

Having a solid sales strategy is vital for the success of any business. With the right tools, you can take your company to the next level. According to the website Corporate Visions, “Sales strategies are meant to provide clear objectives and guidance to your sales organization. They typically include key information like growth goals, KPIs, buyer personas, sales processes, team structure, competitive analysis, product positioning, and specific selling methodologies.”

We spoke with experts in our company, and this is what they had to say: 

Mariana Valencia, Hubtek’s Sales Director stated that choosing the right sales strategy looks different for every company, but there are some steps that can help any business.  

“The first thing is to understand your target market. You need to know the needs and pains of your audience. Then you must identify your unique selling points and the competitive advantage you offer that will solve your customer’s pains and needs. After you have this, see what your available resources are, such as sales power and technology tools. Based on these, you can select a sales approach that aligns with what you have. The final steps are to create a powerful set of KPIs to measure your success and allocate resources for the training of your sales team; and don’t forget to always monitor the performance of your sales strategy and adapt, if needed.” 

Juan Vanegas, Executive Account Manager here at Hubtek emphasized that an effective sales strategy must encompass a detailed compilation of organizational goals, team responsibilities, and other key details that will impact the success of your sales efforts.  

“A well-planned sales strategy is a must for any growth-oriented organization. The goal of a sales plan is to do all the strategizing up front so that you can prepare for the future. Your sales plan should clearly outline goals, product positioning, ideal customers, pipeline activities, and any other information that will help your team make more sales. Your sales strategy can (and should) be tweaked to fit your business model, but a good starting point would be, 

  1. Set sales goals 
  1. Nail down your unique value proposition 
  1. Create customer personas 
  1. Outline an action plan 
  1. Build and maintain a sales pipeline 
  1. Implement sales tools 
  1. Measure performance” 

Finally, we heard from Frank Scarpati, Sales Account Executive at Hubtek, and he said, “’how do I choose the right sales strategy for my business?’ In my personal experience, I would say that there is not a unique answer to this. It all depends on current market conditions, and it also depends on the person at the company that you want to talk to.  However, there are some steps that you can follow to make this process easier.” 

“First, define your target market. Define who you want to talk to, who the person is and what the company is doing. Find out what their current condition is and if the service or the product that you’re offering them is the right fit for their needs. Second, analyze your competitors. Analyze the data, analyze the market, and highlight the added value that you’re providing in your offer that makes you different from others. Third, be flexible and adaptable to new market conditions. Fourth, set clear sales goals – achievable goals, real numbers that you can get to. The last one is my personal suggestion – use innovation, and that will give you success in this sales process.” 

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